New project from Harry Potter creator JK Rowling, has 85,000 followers on Twitter before anyone knows what it is.
Pottermore is due to launch tomorrow (June 23) and speculation is rife over what it could be with the author due to put fans out of their misery at a press conference.
The website merely reads "coming soon" with Rowling's signature between two owls perched on branches.
A Twitter account with an image of what is apparently the "Pottermore" logo posted on June 16: "Looks like the owls are getting ready to deliver some exciting news"As of 9am on June 22, the account had 79,602 followers.
Daniel Radcliffe, the actor who played Harry Potter in the films, has denied it is likely to be a new book - something the fans most dearly wish for.
He said: "I don't think that she will write another Potter instalment."
Other theories include that it is an online game in the vein of the popular World of Warcraft - a prediction fuelled when it was disclosed that Warner Bros registered the Pottermore trademark in 2009 saying it would provide "multiple-user access to a global computer information network".
It has been speculated that it could be the ebooks of the Harry Potter series; a fansite; or an encyclopedia of the Potter universe, something many fans have been hoping would be released for many years.
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